Young entrepreneur from J-K’s Shopian sells Kashmiri apples online, introduces new packaging


A younger entrepreneur from South Kashmir’s Shopian district is promoting well-known Kashmiri apples on the web by bringing much-needed reforms within the fruit’s packaging at par with international requirements. 30-year-old Adnan Ali Khan, a resident of Pinjoora village in Shopian, has now emerged as an area hero by organising a provide chain that ensures honest costs to farmers by serving to them promote their merchandise on-line.

Khan, a fourth-generation farmer from his household, accomplished engineering and MBA and is now doing his PhD on “value addition, planning and marketing of Kashmiri products”. He launched his on-line enterprise that delivers Kashmiri apples to the doorstep upon receiving orders on-line.

The youth entrepreneur might be the primary Kashmiri to promote apples in retail packs on the web. The 30-year-old made his debut in September when he offered the merchandise from his family-owned apple orchards and is now receiving orders on-line.

Khan is promoting round fifteen styles of apples and promoting to clients in packs having one to 6 apples.

He that if the federal government offers services to younger entrepreneurs they’ll excel in lots of fields and it’ll assist different educated youths additionally.

“I am providing strategic support to my father. The idea is to sell apples with quality packaging. We have a single apple pack or a larger pack with more apples. I want this apple packaging concept to be used by all orchardists. Kashmir growers should develop the art of packaging themselves and market it globally,” Khan informed ANI.

He procures eco-friendly packaging materials from Gujarat so as to add worth to his produce.

“The concept came to my mind 10 years back but I could not implement it due to some situation then. This year, I decided to take it up with the help of my friend Danish. We brought the packaging equipment from Gujarat. We did a test sample and sent some samples to the Department of Horticulture. Later, we launched it in online and offline modes. I also got an award for Lieutenant Governor for the initiative,” he stated.

“Our input cost was low but the output cost was higher. Our products were good but there were problems with our marketing. Then I developed this packaging,” he added.

Showket Ali Khan, father of Adnan Ali Khan expressed over his son’s success.

“We have been in the fruit business for 40-50 years. We have been doing it in our traditional way. After my son completed the MBA, he joined our business. He brought the new packaging system and we are making profits,” he stated.


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