WhatsApp delays updated privacy policy after confusing users

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WhatsApp has delayed the introduction of a new privacy policy introduced earlier this month after confusion and consumer backlash compelled the messaging service to raised clarify what information it collects and the way it shares that info with dad or mum firm, Facebook Inc.

“We’ve heard from so many people how much confusion there is around our recent update,” the corporate wrote Friday in a weblog put up. “There’s been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts.”

WhatsApp had requested users to comply with the brand new policy by Feb. 8, however has pushed that deadline to May 15 whereas it additional explains the adjustments.

WhatsApp is end-to-end encrypted, which means solely a message’s sender and recipient can learn it, and people messages aren’t saved on Facebook servers. But WhatsApp can also be pushing aggressively into messaging for companies. The updated privacy policy was supposed to alert users that some companies would quickly be utilizing Facebook-owned servers to retailer messages with customers. Facebook has stated that it’ll not entry these messages for any kind of advert focusing on, however language within the updated phrases of service involved many users who anxious that Facebook would all of a sudden see their personal messages.

WhatsApp stated that isn’t true, and that each one personal messages between family and friends members will stay end-to-end encrypted.

“While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it’s important people are aware of these services,” the corporate wrote. “This update does not expand our ability to share data with Facebook.”

The miscommunication has highlighted Facebook’s problem in convincing users that the corporate takes their privacy severely. Much of the language within the new updated policy is much like guidelines rolled out in 2016, however Facebook has handled a number of privacy points since then, together with a $5 billion settlement with the Federal Trade Commission. Facebook Chief Executive Officer Mark Zuckerberg has made personal messaging a high precedence shifting ahead, however that has additionally meant bringing WhatsApp additional below Facebook’s management, each operationally and from a model and advertising and marketing perspective.

The miscommunication round WhatsApp’s new insurance policies has helped result in a spike in consumer progress for competing apps, comparable to Signal and Telegram.

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