Twitter to crack down on political ads, flag manipulated content

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Microblogging website Twitter is implementing a number of measures forward of legislative Assembly elections in 4 states and a Union Territory, together with steps like stopping prohibited political advertisements by figuring out and blocking such promoted content from candidates and events. The states of West Bengal, Tamil Nadu, Assam, Kerala, and the Union Territory Puducherry go for elections from March 27.

Notably, a lot of Twitter’s measures to implement election guidelines take from actions taken by the positioning in earlier elections each in India in addition to overseas. “Twitter banned political ads in 2019, we believe that political message reach should be earned, not bought, bringing ads from political candidates and political parties to an end. We are taking proactive measures to prevent prohibited political advertising through comprehensive and nuanced enforcement mechanisms. These include identifying and blocking ads from referenced candidates, parties, and other election-related content,” the corporate mentioned in a blogpost.

Further, Twitter is increasing its crew with “local, cultural, and language expertise” to take care of “attempts to manipulate the platform and content that can incite violence, abuse, and threats and trigger the risk of offline harm.”

Twitter had come below hearth after it initially refused to ban some accounts on its platform after particular requests from the federal government, within the wake of the protests at Red Fort on January 26.

“We continue to invest in technological solutions and have deployed tools backed by technology to detect and surface abusive content more efficiently. This way, the content that’s most likely to cause harm is prioritised for review by our team of specialists to determine whether the content violates the Twitter Rules,” it mentioned.

Twitter can even strive to establish manipulated media and when “people attempt to Retweet Tweets with a synthetic and manipulated media label, they will see a prompt pointing them to credible information”. “These Tweets won’t be algorithmically recommended by Twitter, which further reduces the visibility of misleading information,” the positioning added.

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