The South Anthem: Netflix’s funky music tribute to south India’s unity in diversity

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Netflix on Thursday launched a music video that appeals to the love that South Indians have for his or her mom tongue. Titled The South Anthem, the music quantity options 4 rappers from completely different states of south India.

The South Anthem is sung by Tamil rapper Arivu of Enjoy Enjaami fame, Siri Narayan, a feminine rapper popularly referred to as SIRI, Sooraj Cherukat, who is understood by his rap identify Hanumankind, and NJ aka Neeraj Madhav, the Malayalam actor who’s finest know for taking part in Moosa in The Family Man Season 1. All these musicians come collectively for a feel-good track that talks about their tradition, delight in their mom tongue, ardour, shared love for cinema and the sense of brotherhood among the many 5 southern states.

The music video is a part of Netflix’s ongoing try to make good points in the southern market, the place it faces stiff competitors from Disney Plus Hostar and Amazon Prime Video. The streaming large’s gamble on US-centric programming didn’t assist its development down south. So, Netflix has determined to go native. The streaming large had earlier commissioned two anthology movies Paava Kadhaigal in Tamil and Pitta Kathalu in Telugu. And it has additionally joined fingers with the who’s who of the Tamil movie trade for one more Tamil anthology titled Navarasa.

Navarasa, offered by famend filmmakers Mani Ratnam and Jayendra Panchapakesan, brings collectively vivid skills like Bejoy Nambiar, Gautham Vasudev Menon, Karthik Subbaraj, Karthick Naren, Ponram, Rathindran Prasad and Halitha Shameem.

Navarasa stars round 40 high actors, together with Suriya, Vijay Sethupathi, Arvind Swami, Siddharth, Prakash Raj, Saravanan, Alagam Perumal, Revathy, Nithya Menen, Parvathy Thiruvothu and Aishwarya Rajessh amongst others. Several main composers, together with AR Rahman, D Imman, Ghibran, and high cinematographers corresponding to Santosh Sivan, Balasubramaniem, Manoj Paramahamsa amongst others are additionally a part of the challenge.

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