Tag Heuer’s Super Mario-themed smartwatch is here, and it costs a fortune


Swiss luxurious watchmaker Tag Heuer has made a Super Mario-themed smartwatch that can broaden its enchantment past conventional watch house owners. The Super Mario watch, created in partnership with Nintendo, has a price ticket of $2,150 (approx Rs 1,60,186).

Tag Heuer isn’t making an attempt to tackle Apple or Samsung within the smartwatch phase with a Super Mario-themed version of the corporate’s Tag Heuer Connected. Instead, the high-end luxurious watchmaker needs youthful prospects, ideally within the age group of 35 and followers of Mario, to personal this limited-edition watch.

The watch itself is an identical to Tag Heuer Connected, which was launched in March. But there are delicate design variations between the 2. First, you will see a pink “M” brand on the push buttons and a comparable brand on the strap buckles, in addition to an inscription on the again of the watch that claims “TAG Heuer x Super Mario Limited Edition.” “Also, the watch comes with new, animated watch faces and a gamification rewards system.

Inside, nonetheless, the smartwatch is powered by the Qualcomm Snapdragon Wear 3100 processor. Moreover, it runs on Wear OS, which is useless as a result of it has been changed by Wear, a new smartwatch OS from Google and Samsung.

The TAG Heuer x Super Mario Limited Edition has a price ticket of fifty. (Image credit score: Tag Heuer )

The Super Mario-themed model of Connected has a 45mm face and comes with a rubber strap. It’s waterproof as much as 5ATM, has a 454×454 pixel OLED show with sapphire glass, a battery with 20 hours of battery life, a built-in heart-rate monitor, WiFi and GPS.

The watch in, anyway, is not competing with Apple Watch. The thought behind a Super-Mario themed watch is clear: a smartwatch for a true Mario fan, maybe probably the most recognizable character within the online game world. The model’s CEO Frédéric Arnault, a self-confessed Mario fan and the son of Bernard Arnault, the world’s second-richest individual behind the sprawling LVMH empire, is concerned within the undertaking from the start.

Tag Heuer is solely making 2,000 of those particular watches, which might be out there in chosen boutiques and at its web site in choose areas, from fifteenth July 2021.


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