Space Jam A New Legacy review roundup: ‘A tired exercise in IP-driven branding’


The first evaluations of Space Jam: A New Legacy have begun to trickle in. The Malcolm D. Lee directorial is a standalone sequel to the 1996 movie Space Jam.

The film follows NBA star LeBron James as he finds himself in a digital house realm known as Serververse. His son is kidnapped by an algorithm. He groups up with Looney Tunes characters to defeat the algorithm’s digital basketball gamers.

Space Jam: A New Legacy, which counts as considered one of its producers Ryan Coogler, options various widespread characters from Warner Bros-owned IPs.

The movie has not happy critics who’ve dismissed it as an enormous studio displaying off the characters it owns. It has scored 31 per cent on Rotten Tomatoes.

The crucial consensus reads, “Despite LeBron James’ best efforts to make a winning team out of the Tune Squad, Space Jam: A New Legacy trades the zany, meta humor of its predecessor for a shameless, tired exercise in IP-driven branding.”

Slate’s Sam Adams wrote in his review, “Corporations handing a bag of unrelated IP and ordering screenwriters to come up with a story around them is the template for most studio filmmaking now, if not all of contemporary existence.”

ABC News’ Peter Travers opined, “Critics will pick on this sequel. It’s what we do when an alleged creative enterprise turns into a corporate ad campaign. Expect no grumbles from the under-13 crowd eager to eyeball LeBron James jamming in cyberspace with cartoon royalty.”

CNN’s Brian Lowry mentioned that though the primary movie was nothing particular “even by that standard, this marketing-driven exercise too often plays like the Acme version of it.”

New York Post’s Johnny Oleksinski famous, “In the pantheon of misguided sequels and reboots, “A New Legacy” is correct up there with “Paul Blart: Mall Cop 2” and “Little Fockers.”

Space Jam A New Legacy was launched on July 16 in the US. There is not any details about an India launch but.


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