“Realme 8 series will soon have 5G, but not today,” Madhav Sheth – Vice President, realme and Chief Executive Officer, realme India and Europe specified to indianexpress.com, including that the target in the mean time was to “bring a 108MP camera at a particular price point of Rs 17,999”.
Though Realme has taken the lead on the subject of introducing 5G gadgets throughout value segments, with the brand new Realme 8 series, the model is focusing on providing an general efficiency, as an alternative of simply making the system future-proof.
For 5G, he stated, there is the Realme X7 Pro at Rs 19,999 and different gadgets. The Realme Narzo 30 Pro is a 5G-ready cellphone, beginning at Rs 16,999, so is the X7 series.
“We want to make sure that people get a very clear differentiation. We are giving them differentiating factors in terms of price that they can choose rather than get confused. Either they can get the 108MP (on Realme 8) or they can go for 5G devices (Realme X7), which are priced higher,” Sheth defined.
Realme is additionally the second participant to supply a 108MP digital camera in the underneath Rs 20,000 value bracket. Rival, Xiaomi already has the Redmi Note 10 Pro Max, although it begins at Rs 18,999 which is Rs 1000 extra in comparison with the Realme cellphone. The Redmi telephones are additionally not 5G-ready.
For Realme, which needs to seize a large chunk of the mid-budget phase (Rs 10,000 to Rs 20,000) with Realme 8 series telephones, the focus on specs is sensible. This is in any case a phase the place greater specs might help enhance volumes and seize the utmost consideration on on-line platforms.
The model additionally needs to extend its focus on offline retail, which will be a departure from its online-heavy technique to this point. In 2021, the model plans to open a couple of flagship shops and 300~500 Realme unique good shops, with a mixture of company-owned and company-operated and franchise-owned and company-operated shops. It is additionally gearing as much as open its first flagship retailer in Ahmedabad, Gujarat with 10,000 sq. ft flooring house.
“I think the most important thing at this particular point of time is continuity, agility to move from online to offline and offline to online because you see a lot of states are going back to few lockdowns again and there’s a lot of chaos. There’s an anticipation of new lockdowns happening,” Sheth added.
He additionally harassed that COVID has taught the business a harsh lesson in provide chain disruptions and they’re nonetheless determining how one can transfer ahead from this. He admitted there have been a number of delays as a result of provide chain disruptions, and lockdowns resulted in plenty of pent-up demand, although in his view, the demand has now come again to regular, pre-COVID instances, which ought to present some ease for the business.
Still, the Realme CEO is assured that the model will handle to do even higher in 2021. “In online we aspire to be among the top two players this year. We want to sell about nothing less than 25-30 million units of smartphones this year. Last year, we sold about 18 million,” he stated.