London-based audio firm Nothing is ready to launch its first ever product the Nothing ear (1) wi-fi earbuds in India on July 27. But customers might be ready to get their palms on the first 100 units of the earbuds on auction portal StockX. These first 100 units can even get a particular engraving on the case of the earbuds.
StockX is a Detroit-based on-line market that’s well-liked amongst sneaker and attire fanatics. The platform, that ships to India as properly, and might be partnering with Nothing ahead of the launch of the ear (1) to make the earbuds accessible to 100 customers earlier than it’s totally revealed. This can even be the first time StockX might be auctioning an digital product on the platform.
“Nothing will be the first consumer tech brand to launch via DropX, a direct-to-consumer product release method designed by StockX to offer brands and creatives the opportunity to release new and exclusive products directly to their global audience,” the model stated in a press release.
“Launching a tech product on StockX has never been done before, and we feel honoured that Nothing ear (1) will be the first,” Akis Evangelidis, Head of Marketing and Co-founder of Nothing stated.
When are you able to get the Nothing ear (1)?
The Nothing ear (1) DropX will run from 2 pm BST (6 pm IST) on 19 July 2021 till 1:59 pm BST (5:59 pm IST) on 21 July 2021 on StockX.com. Every limited-edition ear (1) unit might be engraved with the numbers 1-100, so as of closing sale value.
Nothing ear (1): What we all know thus far
The Nothing ear (1) is ready to be priced at Rs 5,999 in India and can characteristic a clear design and lively noise cancellation. Nothing has partnered with Swedish industrial design agency Teenage Engineering, and has appointed Manu Sharma, a senior govt with expertise at Samsung, to handle operations in India.