| Mumbai |
December 15, 2020 3:00:28 pm
Filmmaker Karan Johar on Tuesday introduced his foray into talent management with Dharma Cornerstone Agency (DCA). Johar has launched DCA in partnership with Bunty Sajdeh-owned talent management company, Cornerstone.
Johar took to his social media handles to share an official assertion and the Dharma Cornerstone Agency emblem.
“Super delighted to announce our newest venture, a talent management agency, Dharma Cornerstone Agency (DCA). We at @DharmaMovies have always thrived for the best and DCA will also serve as a platform to nurture the best, and become an indomitable powerhouse of talent! @apoorva1972 @buntysajdeh,” Karan Johar wrote alongside the assertion.
— Karan Johar (@karanjohar) December 15, 2020
The full assertion reads:
“With its immense contribution to the Indian cinema for over 40 years, Dharma Productions is now all set to redefine the illustration of artists throughout the spectrum of actors and talent from the music business to unravel the seamless alternatives for them and assist them construct their careers of their respective industries. Surfacing the realm of this partnership with Cornerstone, this new talent management company known as Dharma Cornerstone Agency (DCA).
Over the years, Dharma Productions has contributed considerably to the core of this business with distinct artists. It has elevated the bottom for quite a few people of ardour, talent and arduous work and paved a strategy to newer heights.
Cornerstone, helmed by Bunty Sajdeh, has confirmed its experience in end-to-end talent management for effectively over a decade. With its strategic model constructing expertise proper from gross sales and advertising each typical and digital, to licensing, animation and gaming, PR and general picture management, Cornerstone has efficiently represented a number of distinguished sport and leisure talent alike.
Carrying ahead the identical legacy of Dharma Productions and Cornerstone, Dharma Cornerstone Agency (DCA) goals to be an indomitable powerhouse of talent that can drive collaborations and turn out to be the benchmark for artist management and illustration within the nation.
Dharma Cornerstone Agency will goal to be a secure dwelling the place seasoned professionalism will meet present & modern talent on this period of well-liked tradition to strengthen premium content material manufacturing & accessibility by way of movies, endorsements, OTT content material, occasions, appearances. It can even work with its talent to construct their model by way of their digital/social presence and private PR. With devoted efforts to function a platform to form, polish & refine every artist’s profession, the company goals to unify desires & potential of every related talent.”
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