The bitter struggle for the elections in Bengal has reached the sweet shops with in style retailers within the state churning out new delicacies, capturing the temper of the season — ‘Khela Hobe’ vs ‘Jai Shri Ram’. Balaram Mallick Radharaman Mallick, one of many iconic sweet shops of Kolkata, has launched sandesh with the 2 slogans written on them.
While ‘Khela Hobe’ is written on the sandesh in white and inexperienced, the ‘Jai Shri Ram’ sandesh is in white and orange.
‘Khela Hobe’, that means ‘Game On’, is a slogan first given by Trinamool Congress as scores of its leaders switchedto the BJP, pitching Chief Minister Mamata Banerjee in opposition to all of the opposition faces.
The slogan has since turn into in style with a pop model of it being performed at TMC rallies and hoardings developing throughout West Bengal. The opposition events have additionally launched their very own variations of the slogan, making it a flavour of the ballot season.
Besides, ‘Jai Shri Ram’ — the favored BJP slogan has become the social gathering’s battle-cry forward of the closely- watched elections, which is able to start on March 27.
“The soft-rolled Nalen Gur sandesh with either ‘Khela Hobe’ or ‘Jai Shri Ram’ embossed on them are already being bought by the respective political parties,” Sudip Mallick, the proprietor of the sweet retail chain, instructed PTI.
Modi sandesh and ‘Didi’ Sandesh, with pictures of the 2 leaders etched them, and different ‘mishtis’ (sweets) bearing symbols of the BJP and TMC are additionally on the tray on the market, he stated.
“Such sweets have demand during the elections,” Mallick stated.
Another outstanding sweet store, Felu Modak in Rishra, which had beforehand launched delicacies themed on in style political campaigns, can also be promoting such desserts.
Amitabha Dey, one of many house owners of the store, stated,
“There is no political motive behind the decision to sell sandesh on the ‘Khela Hobe’ theme. We just wanted to connect with the people who love the slogan, we wished to touch their emotions.”
There are three varieties of sandesh with the ‘Khela Hobe’ slogan — in white, inexperienced and orange, he stated.
The sandesh, having chocolate, strawberry and mango flavors, are priced between Rs 40 and 100, relying on the scale, he stated.
“We are hopeful that apart from the supporters of the political parties, the sweet will be a hit among the common people,” Dey stated.
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