Instagram tests new ‘Collab’ feature in India: Here’s what it lets users do


Instagram is testing a new ‘Collab’ feature on the platform that may let users collaborate with one another whereas sharing new Feed Posts and Reels. With Instagram Collab, users can invite different folks/accounts to “show up as a collaborator” on new Posts and Reels.

If the opposite person accepts the invitation, each the accounts concerned will seem on the Post or Reel and the identical may even be shared to followers of each the accounts. The feature makes it simpler for influencers and content material creators to share Posts and Reels that they make in collaboration with others.

With the new feature, when two users collaborate on a new Post or Reel, considered one of them will put up it on their feed/account whereas the opposite will get to share the Post/Reel. Instagram additionally mentions that the feature will permit each events to see the shared suggestions on the put up.

The new Collab feature is presently being examined in simply two international locations, Indian being considered one of them. The feature may even initially be out there to a small share of users through the testing interval, so if you happen to don’t see it instantly out there in your account, you’ll have to anticipate the full-scale rollout of the feature.

How does Instagram’s ‘Collab’ feature work?

The working of the new feature is relatively easy. Users merely observe the identical steps that they’ve all the time adopted to share a new Post or Reel. In the ultimate share display screen, nonetheless, users can select the “Tag People” possibility and invite a collaborator to the put up by selecting the ‘Invite Collaborator’ possibility.

Users can now seek for an account and add it as a collaborator. Note that the opposite account may even have to be eligible for the ‘Collab’ feature and might want to settle for your invite. Once the opposite account has accepted the collaboration invite, it will likely be added to the tag display screen and likewise famous in the put up’s header.


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