Indian Premier League cash-cow delivers even in COVID times

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By: Reuters |

November 16, 2020 9:43:50 pm





IPL’s eight franchises had been ushered right into a bio-secure bubble in August to play 60 matches throughout three venues, all behind closed doorways. (Reuters)

The sturdy enchantment of the Indian Premier League (IPL) was as soon as once more highlighted this 12 months after the world’s richest Twenty20 league escaped the financial aftermath of the COVID-19 pandemic with just a few minor scratches.

The Indian cricket board’s (BCCI) league, which has an estimated model worth of $6.eight billion, drew file tv and digital viewership and a minimum of certainly one of its franchises even grew its income regardless of the league being first postponed after which shifted to the United Arab Emirates following the coronavirus surge in India.

Cancelling the entire match would have left a $536 million gap in the pocket for the world’s richest cricket board, which hardly ever shares monetary numbers in regards to the league.

So the IPL’s eight franchises had been ushered right into a bio-secure bubble in August to play 60 matches throughout three venues, all behind closed doorways.

Mumbai Indians claimed a file fifth IPL title in Tuesday’s closing, however it was a victory for Brand IPL too.

“It’s been a great success given the current scenario globally,” BCCI treasurer Arun Singh Dhumal advised Reuters.

“Everybody had their fingers crossed whether we’d be able to pull it off.”

Starved of reside cricket motion for almost 9 months, the world’s second most populous nation sat glued to tv units, lapping up each little bit of motion from the UAE.

Board secretary Jay Shah, quoting TV monitoring company Broadcast Audience Research Council (BARC), stated {that a} file 200 million followers had watched the Sept. 19 opener between Mumbai and Chennai Super Kings in Abu Dhabi.

In phrases of viewership, the IPL even outperformed a number of the pay-per-view matches of the Premier League in Britain.

BARC tweeted earlier than the playoffs that the league had clocked seven billion viewing minutes, up 28% from final 12 months, after the primary 41 matches.

“With people generally staying indoors due to the pandemic and with lack of other entertainment options due to COVID-19, viewership numbers have been staggeringly high,” Santosh N, exterior advisor to monetary consultancy agency Duff and Phelps, advised Reuters.

“It showed why IPL is such a massive property not just in cricket, but in world sports in general.”

BCCI’s Dhumal referred to as it the “most successful IPL ever” in phrases of viewership and defined what he thought it meant for cricket’s eco-system.

“I’m glad we were able to organise it successfully because when it impacts BCCI revenue, it impacts the game, it impacts the players, it impacts the state associations and creation of cricket infrastructure,” he stated.

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