Xiaomi has turn out to be the number two smartphone vendor for first time ever within the second quarter of 2021, beating Apple, based on numbers shared by Singapore-based analysis agency Canalys. Samsung remained the highest vendor within the quarter. According to Canalys, world smartphone shipments elevated 12 % within the quarter as the brand new regular for economies and residents began to take form.
Samsung was the market chief with 19 % and practically 15 % annual progress. Xiaomi was number two with 17 % market share and practically 83 % market share. Apple slipped to number three place with 14 % market share. Vivo and Oppo had been number 4 and 5 respectively within the record with each seeing double digit progress with 10 % share every.
“Xiaomi is growing its overseas business rapidly. For example, its shipments increased more than 300% in Latin America, 150% Africa and 50% in Western Europe. And as it grows, it evolves. It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market,” Canalys Research Manager Ben Stanton mentioned on the corporate’s progress.
In India, Xiaomi stays the number one vendor since 2018. Stanton additionally notes that whereas Xiaomi remains to be largely skewed towards the mass market, and “when compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively.”
He added, a “major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.”