Google to simplify Play Store policies for gamified loyalty programs


Google is updating its policies on gamified loyalty programs, an replace which comes after confusion over how the coverage was being enforced in India. in September, the Paytm app was briefly taken down from the Google Play Store over confusion across the coverage. The incident led to criticism from Indian startups.

Gamified loyalty programs refer to the mini-games and quizzes you usually discover on many platforms. Going up throughout necessary occasions like festivals or the through the starting of sporting seasons, gamification strategies are an necessary a part of a number of startups together with Paytm.

“As part of the very first policy update of 2021 we are clarifying and simplifying the policies around loyalty programs and features,” mentioned Frey within the submit. Set to present “more clarity on policy requirements” the brand new pointers define what sort of options could be carried out in apps in such loyalty programs.

“Based on feedback from developers globally, we have updated our policy guidance on gamified loyalty programs that are based on a qualified monetary transaction in the app and offer prizes of cash or other real-world value,” mentioned the submit.

These might embody parts like a spin-the-wheel expertise, a guessing recreation, or different video games. The California-based tech large, nevertheless, stays adamant on not permitting real-money primarily based video games on the Google Play Store.

Google launches new internet useful resource to assist builders

Google additionally introduced the launch of ‘How Google Play Works’, a brand new internet repository of knowledge and finest practices. These will assist builders to add newer parts of their apps whereas figuring out that they aren’t violating any Play Store policies. The repository additionally comprises “India-specific details on programs that local developers can leverage to find success and scale.”

“For users, this site helps to demystify key aspects of the Google Play platform, and explains how user security and protection remains at the heart of everything we do,” added the weblog.


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