Google parent Alphabet shuts Project Loon to beam internet from high-altitude balloons

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Google parent Alphabet Inc. shut down Loon, an audacious challenge to beam internet service from high-altitude balloons, after the unit failed to develop a viable enterprise mannequin.

“While we’ve found a number of willing partners along the way, we haven’t found a way to get the costs low enough to build a long-term, sustainable business,” Loon Chief Executive Officer Alastair Westgarth wrote Thursday in a weblog submit. “Developing radical new technology is inherently risky, but that doesn’t make breaking this news any easier. Today, I’m sad to share that Loon will be winding down.”

First unveiled to the general public in 2013, Loon debuted as an effort to blanket the globe with internet connections utilizing big balloons drifting on currents excessive within the stratosphere. It was some of the arresting concepts from Google’s “moonshot factory,” the plan from co-founders Larry Page and Sergey Brin to upend whole industries and reinvent their search and promoting firm.

Loon spent years flying its helium balloons across the planet and spending Google’s cash. In 2018, it spun out of Google’s analysis lab right into a separate Alphabet enterprise, a part of a method to make far-fetched items fend for themselves.

Loon pared again its preliminary ambitions — counting on fewer balloons and masking solely choose areas of the globe — and recruited a number of veterans from the satellite tv for pc and wi-fi trade. It additionally partnered with a number of telecom corporations, which had initially nervous competitors from the challenge.

In 2019, a division of SoftBank Corp invested $125 million in Loon. Their acknowledged plan was to use skycraft, reasonably than balloons, to present connectivity in rising markets and extra distant areas the place bodily networks are scarce.

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