Flipkart’s new 3D camera kicks off a new vision for AR in retail


“You don’t need to come to the showroom, but I can give you a near showroom-like experience.” That is Scapic co-founder Sai Krishna VK’s tackle how Augmented actuality (AR) will change retail experiences the world over throughout the pandemic.

Krishna’s group is behind Flipkart’s newly-launched 3D procuring characteristic that lets patrons juxtapose furnishings in their residence surroundings utilizing AR on the smartphone. The e-commerce big is simplifying the way you store for your subsequent couch or heart desk through the use of AR to point out the place they might in the end be positioned in the home.

“I know the size, fit and finish exactly in the environment I wanted, which has never been possible before,” he tells indianexpress.com over a video name.

Founded by Krishna and Ajay Poona Venkatesh in 2017, Bengaluru-based Scapic provided WebXR-based options to shoppers throughout e-commerce and advertising and marketing earlier than it bought acquired by Flipkart final 12 months. Now, Krishna and his group work completely on Flipkart camera, arguably India’s largest augmented actuality platform of providers particularly for e-commerce.

Augmented actuality (AR) lets customers view the true world overlaid with computer-generated imagery and knowledge.

There is not any separate app wanted to visualise chairs, tables, or sofas in augmented actuality. All it is advisable to do is open the present Flipkart app, search for a furnishings piece you have an interest in, and press on the new button that claims “View in your room”. With the assistance of your smartphone camera, the new 3D procuring characteristic permits Flipkart prospects to place and visualise a piece of furnishings in their residence earlier than ordering.

“I am more confident of what I’m going to purchase, which means that the returns go down and the conversions go up,” he stated. For now, although, the augmented actuality performance is restricted to the furnishings class, which incorporates beds, workplace chairs, eating tables, espresso tables, and so forth. But in the approaching months, Flipkart plans to duplicate a comparable AR expertise when you’ll be able to attempt lipstick in your face or eyeshadows utilizing the cellphone’s front-facing camera.

Krishna says AR will try to carry issues as shut as potential to the pre-pandemic world. “If I can place a TV or fridge or washing machine on one side, or on the other side, place a new set of spectacles, makeup, or filters., I think retail will benefit from AR.”

Krishna, nevertheless, is aware of it should take a while earlier than this immersive know-how turns into predictable and straightforward to know. “Making augmented reality boring means that you have made the feature so common and so ubiquitous that people will just think it’s a part and parcel of their daily lives like Instagram… when you apply a dog filter on your face, you’re not screaming in joy, you know what the filter was supposed to do?”

Although it’s been a week since Flipkart began together with augmented actuality as a part of the product’s story on its e-commerce platform, Krishna says step one is to familiarise customers with the new tech and the way shopping for furnishings may be utterly modified by AR. “Nine out of 10 shoppers actually have no clue that this can even be done on their smartphones,” he stated, including that the aim proper now could be to start out off constructing the “simplest, easiest and smallest features” that individuals can begin to expertise on their telephones.

augmented reality, flipkart 3d ar feature, ar shopping, ar furniture, flipkart, flipkart ar 3d furniture shopping, ar in ecommerce, ar in retail Last 12 months, Flipkart acquired Krishna’s Augmented Reality (AR) start-up Scapic. (Image credit score: Scapic)

There is little question that augmented actuality presents retailers like Flipkart a new solution to work together with customers by mixing the bodily and digital worlds, however the reality is that the ecosystem round AR continues to be lacking. So Krishna says there may be a have to create a use case that takes benefit of smartphone cameras which may assist improve the mass adoption of AR. “The camera is non-existent in the shopping experience,” he says. Krishna predicts the camera will develop into a extra necessary a part of the procuring expertise going ahead.

Krishna toutes AR as a “killer” characteristic in a a lot bigger utility. He, in reality, compares AR with voice search. “AR is a feature, but a powerful feature. You will require a ship that can be an e-commerce or education portal. These are the individual companies and AR could become an indispensable feature for each of these companies to do something useful in their use cases.”

Despite its potential, AR continues to be at an experimental stage. “AR as of today is a very specific and niche tool that can be used in order to make your workflows faster, save a lot of time, or make more money; only in these three areas, AR will operate now and in the next 12 months,” he provides.

A graduate from Stanford University Graduate School of Business, 26-year-old Krishna believes e-commerce goes to maneuver to a very completely different period over the subsequent three years and augmented actuality know-how will solely assist make procuring simpler and immersive.


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