“We want the power not just to be in the hands of the companies, but in the users themselves so they can choose to opt-out very easily of tracking or choose an alternative service if they don’t like one particular service,” says Daniel Davis, communication supervisor for DuckDuckGo, advocating stronger privacy regulation amid the rising scrutiny of large tech corporations.
“We want to see stronger privacy regulation not just in the US but worldwide,” Davis informed indianexpress.com over a Zoom name from Yokohama, Japan. “It’s happening but slowly. We have GDPR in Europe, we have CCPA in California, and those both protect consumers’ privacy rights. We want to see that picked up in each region of the world.”
DuckDuckGo, a search engine that places privacy first, goes sturdy regardless of Google’s dominance in the web search market via numerous providers. The search engine, based in 2008, touched its highest quantity, 102,251,307 search queries on a single day, earlier this month.
Davis says it’s unsuitable for large tech corporations to assume there are not any “easy alternatives” to the providers they provide. People are conscious that different choices exist and there are options to Google’s services, he added.
Unlike Google, DuckDuckGo doesn’t retailer IP addresses or private data. But DuckDuckGo works just like different engines like google, together with Google. It makes use of its internet crawler, DuckDuckBot, and different sources to compile its search outcomes, together with Bing, Yahoo, and Wikipedia.
“We don’t know many users we have because we don’t track users,” mentioned Davis. DuckDuckGo at the moment processes round 2 billion searches each month. In comparability, Google processes over 3.5 billion searches per day. There is not any comparability between the 2 engines like google, however DuckDuckGo’s recognition has grown over time.
“We’re profitable, we’ve been profitable since 2014,” claims Davis. “We’re growing, and we’re doing it by not collecting user data, it is possible. We want to serve other companies, you can do that, too.”
“It’s difficult for ordinary users to get privacy on Google and other large companies that have a business model based on collecting as much data as possible,” says Davis.
“Search is one of the most private things we do, and if the search engine that they use for months and years builds up all your searches over that time, it’s effectively creating a profile, a snapshot of who you are. We don’t do that,” he explains.
Davis says the Pennsylvania-based firm is repeatedly making an attempt to enhance search outcomes primarily based on the consumer question and rank related outcomes accordingly. DuckDuckGo lately launched extra filters, so when looking for photos, for instance, you possibly can use these filters to pick out specific components by dimension or color.
“We’re constantly trying to reduce the spam that you get in search results and trying to maintain a high relevancy.” More importantly, the entire intention on our search aspect is that there isn’t any compromise, in order that users don’t have to surrender one thing to have privacy.” He added: “We want to show them that you can have privacy, and continue to have really good search results and good search experience.”
Davis admits DuckDuckGo reveals you advertisements, however they’re contextual primarily based and never behavioral. “We want to keep the service going to provide privacy for as many people as possible and we need revenue,” he mentioned. To be clear, as Davis explains, the advertisements themselves don’t monitor you and they’re primarily based on what you’re looking at the moment, and never on any historical past as a result of the search engine doesn’t monitor you.
DuckDuckGo was already a preferred search engine on the desktop for years, however currently, its cell apps have grow to be extra widespread because of the growing penetration of smartphones. In the US, as an illustration, DuckDuckGo is now the second hottest search engine on cell. Is India on the roadmap of DuckDuckGo?
“We try not to be focused on one particular market, but on a global market,” Davis responds when requested in regards to the prospects about getting extra aggressive in India. Although Davis didn’t reveal how widespread the search engine in India, he says cell utilization is larger in comparison with desktops.
“We’re focusing on English language services, but recently we’re trying to localise the app into different languages and making the search available in different languages,” he provides. DuckDuckGo’s cell apps help a number of Indian languages, together with Hindi, Bangla, Gujarati, Marathi, amongst others. The firm additionally has servers in India, which Davis says will assist present high-speed responsive search outcomes and repair for the users.
The tech trade’s 4 strongest gamers – Google, Facebook, Apple, and Amazon – have come beneath antitrust scrutiny in the US. Big Tech is accused of anti-competitive conduct and the strain is constructing as much as break up these corporations or introduce new US’ antitrust legal guidelines that carry main modifications in how they function.
“I am not sure about breaking up,” Davis mentioned. “It depends on what the solution is, whether it’s the breakup, or whether it’s just to impose stronger rules, or give consumers stronger rights.”
The latest controversy surrounding WhatsApp’s new privacy guidelines has sparked a mass exodus of users shifting to different providers akin to Signal and Telegram. Davis is completely happy to notice that a number of privacy-focused corporations are seeing document site visitors, which he thinks is best for the tech trade and for customers. “I want to see more companies following a business model that is not based on surveillance, but based on user respect. There need to be more alternatives that make that reality,” he mentioned.
“People are frustrated. They want privacy. We’re finding more and more people searching for private alternatives,” he added.