December noticed the launch of big-budget motion pictures like Tenet, Wonder Woman 1984, Indoo Ki Jawani and Shakeela in cinema halls. And the releases have led to a greater theatrical footfall in December compared to the footfall in November.
Looking at December 2020’s box office assortment, movie commerce analyst Girish Johar is hopeful of a greater 2021 for the movie trade when it comes to box office income. He mentioned, “People are tired of staying indoors and are willing to come to the theatres.”
The sci-fi thriller Tenet, starring John David Washington in the lead position, obtained its viewers regardless of it being an “urban film”. Johar shared, “Tenet is inching towards Rs 13 crore mark. The second weekend witnessed a 20-25% drop, but considering the pandemic scare, I would rate it as a decent box office performer.”
Wonder Woman 1984 had a Christmas launch and loved a great begin. The movie earned roughly Rs eight crore till Monday. “Considering the current circumstances, both Tenet and Wonder Woman 1984 changed the gear for the audience walking into theatres. Their box office performance is satisfactory,” mentioned Johar.
However, Bollywood movies Indoo ki Jawani and Shakeela failed to tug the viewers to theatres. Instead, Telugu movie Solo Brathuke So Better carried out exceedingly properly. The Sai Dharam Tej-starrer has earned Rs 10.5-11 crore since its launch on December 25.
Ashish Saksena, COO – Cinemas, BookMyShow, additionally mentioned there was a major enchancment in footfalls in December. “In the last few weeks, the box office sales have spiralled with the much-awaited Tenet, with BookMyShow contributing close to 55% of the movie’s box office earnings in India. This, coupled with the outstanding response to other new releases resulted in a 3x jump in ticket sales from November to December on BookMyShow,” he mentioned.
The coronavirus pandemic had an hostile impression on the movie and leisure trade. According to Girish Johar, “The film industry has lost approximately Rs 3800-4000 crores of box office revenue.” But the restoration cycle has began, and he expects “a 20% jump in theatrical business onto pre-COVID levels in 2021.”
Ashish Saksena additionally foresees the enterprise selecting up tempo by mid-January as an increasing number of movies get introduced. He informed indianexpress.com, “Early signs suggest that cinema markets in the South will push the revival cycle first, as Krack (Telugu), Master (Tamil), Red (Telugu) and Alludu Adhurs (Tamil) get ready for a theatrical release around Pongal.”
“While these will pave the way for new releases and facilitate ticketing trends that will follow, we expect a steady recovery cycle April onwards, even as we hope that occupancy restrictions may be reviewed while keeping in mind the audiences’ safety,” Saksena added.