Dear smartphone makers, here are 5 things to stop doing in 2021


It’s that point of the 12 months when tech pundits and analysts begin predicting the traits that can form the smartphone business subsequent 12 months. And it’s a good time for tech corporations to set proper quite a lot of wrongs. Here are some things we predict want to have ended with 2020.

Unnecessary variants of the identical mannequin

One follow that has change into widespread is how smartphone makers took the freedom of promoting the identical cellphone mannequin in completely different variants with hardly any differentiation. For occasion, all year long, we noticed a number of variants of the Redmi 9 and Redmi Note 9. Samsung initially pitched the Galaxy A-series catering to the premium mid-range phase, however because the 12 months handed, it began turning into too related to the Galaxy M-series each in phrases of pricing and options. Similarly, the existence of the Realme Narzo collection raised many questions. There is likely to be a enterprise motive, however all this was simply complicated for the patron. An excellent motive why manufacturers want to suppose twice about promoting the identical product in a number of fashions in the brand new 12 months.

Xiaomi Redmi 9 Power. (Image credit score: Shruti Dhapola/Indian Express)

Overemphasis on ‘AI’ in advertising and marketing campaigns

Some manufacturers have taken AI performance so critically that they now market their gadgets as “AI-powered smartphones”. In actuality, each smartphone launched in the previous 12 months has AI-focused {hardware} and software program. The exhausting work is completed by both chip makers or software program suppliers like Google who are behind these AI developments. Yes, manufacturers ought to spotlight most AI options on smartphones such because the progress made in imaging and images or safety however don’t simply name each function AI-powered.

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‘Stock Android’ is best than the ‘modified’ model of Android

Apparently, a small group of smartphone manufacturers like HMD Global nonetheless strongly imagine that inventory Android is best than modified variations of Android. It’s not confirmed that customers need an Android smartphone operating the “purest” model of the OS. Stock Android has its benefits however main producers like Xiaomi and Samsung and their success present us it may not be such an enormous deal in any case. From a product viewpoint, smartphones operating MIUI give entry to quite a lot of consumer insights and thus assist Xiaomi create an ecosystem of apps. In the case of Nokia-branded smartphones, which run inventory Android, consumer information will get transferred instantly to Google. At the tip of the day, the concept of selling “pure Android” has neither helped Google’s Pixel model nor HMD Global.

smartphone trends 2021, popular smartphone trends in 2020, smartphones in 2020, Xiaomi in 2020, Samsung in 2020, OnePlus smartphones Nokia 8. (Image credit score: Shruti Dhapola/Indian Express)

Unnecessary digital camera modules

Every main smartphone model, from Samsung, OnePlus to Xiaomi, actually jumped onto the concept of slapping a number of cameras with out realising extra digital camera lenses don’t make for a greater digital camera smartphone. Without giving correct rationale, manufacturers added macro lenses on a number of common smartphones together with the Galaxy M51, Mi 10, and OnePlus Eight alongside wide-angle and ultra-wide lenses. In actuality, the sub-par macro lens hasn’t improved the general digital camera expertise. In truth, a number of reviewers identified that the macro lens on the OnePlus Eight was the weakest a part of its digital camera. So was the 2MP macro lens on the OnePlus Eight purely a advertising and marketing train?

smartphone trends 2021, popular smartphone trends in 2020, smartphones in 2020, Xiaomi in 2020, Samsung in 2020, OnePlus smartphones OnePlus 8. (Image: Express picture)

Be extra clear about ‘bloatware’

Brands want to be extra clear concerning the apps that come preloaded on the smartphone. They want to study a lesson from the OnePlus-Facebook chapter, in order that the belief between the model and shoppers shouldn’t be compromised. Earlier this 12 months, OnePlus irked a few of its die-hard followers by pre-installing Facebook companies onto its new telephones which couldn’t be absolutely eliminated. The firm then determined to take away the Facebook junk from its telephones. Facebook was by no means the issue, the problem was that OnePlus in a approach tried to change its model proposition of a quick and clear software program expertise, which makes it completely different from different Android cellphone producers.


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