CES 2021: Lenovo targets business users with latest augmented reality glasses


Lenovo has introduced its new ThinkReality A3 augmented reality (AR) glasses forward of CES 2021. But for now, the AR sensible glasses are aimed on the enterprise market.

The PC big says the ThinkReality A3 AR sensible glasses can be utilized for assisted workflows and immersive coaching, particularly now when corporations need to put money into sensible collaboration applied sciences to extend effectivity and decrease downtimes.

The ThinkReality A3 AR sensible glasses appear like a pair of sun shades and may be simply folded. The glasses that superimposes pc graphics over real-world views, require a tethered connection to a PC or  Motorola smartphone. Lenovo says its AR glasses will give users the choice to view a number of screens directly.

They are powered by the Qualcomm Snapdragon XR1 platform and have stereoscopic 1080p shows. In addition, the glasses come with an 8MP RGB digicam that permits you to file 1080p video for “remote expert use” in addition to a twin fish-eye digicam for room-scale coaching. Microphones and audio system are constructed into the glasses.

The ThinkReality A3 glasses work with each PC or Motorola smartphones. (Image credit score: Lenovo)

The marketplace for AR glasses continues to be new, and completely different corporations have a special imaginative and prescient to crack the section. Lenovo, for now, is clearly focusing on the enterprise section. The firm hasn’t introduced the value of the headset however stated it’s going to hit choose nations by mid-2021.

Facebook, Microsoft, Google and even Apple have an interest within the AR glasses market. However, gamers like Microsoft, Google and MagicLeap have struggled to crack the market. Eight years in the past Google Glass was pitched on the shopper market, however the tech big now targets business users. Similarly, MagicLeap had launched its much-hyped AR glasses in 2017 however the start-up did not construct any pleasure across the glasses. Like Google, MagicLeap too shifted its deal with promoting AR glasses to industrial users.

A start-up named Nreal stays the one firm that’s dedicated to promoting AR glasses to customers. The AR glasses value 699,000 Korean received, or about $586. In distinction, Microsoft’s HoloLens 2 prices $3500 and the MagicLeap $2295.


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