Nothing, Carl Pei’s audio startup, has named the Swedish audio model Teenage engineering as a founding accomplice. The Stockholm-based company will take command of Nothing’s design, a transfer that may assist Pei’s startup to distinguish its upcoming merchandise from the group.
Teenage Engineering is thought for creating audio merchandise the place the emphasis is given on industrial design. Its merchandise goal a distinct segment crowd. The OB-4 “magic radio”, for example, is a $599 Bluetooth speaker with built-in FM radio and analogue controls.
The collaboration with Teenage Engineering provides us a touch on the ambition behind Pei to start out a brand new company that plans to develop high-end audio merchandise. Teenage Engineering CEO Jesper Kouthoofd has been named as Nothing’s Creative Lead, and Tom Howard, the Vice Head for Teenage Engineering, will function Nothing’s Head of Design. Pei’s Nothing will unveil its first merchandise over the approaching months.
The London-headquartered agency lately acquired all logos and mental property of Andy Rubin’s defunct Essential model. It’s not precisely clear what’s going to Nothing do with the Essential model.
Pei, who additionally co-founded OnePlus, lately revealed that the company’s first product will probably be a pair of wi-fi headphones. The startup is anticipated to announce extra merchandise all year long. Pei’s company is backed by high-profile executives, together with Kunal Shah of Cred, Tony Fadell, principal at Future Shape and inventor of the iPodYouTuber Casey Neistat, Kevin Lin, co-founder of Twitch, and Steve Huffman, chief govt of Reddit. Carl Pei’s audio startup Nothing lately raised $15 million in collection A funding led by Alphabet’s GV.