Apple’s greatest chip challenge: replacing Qualcomm modems


By: Bloomberg |

Updated: December 14, 2020 4:53:13 pm

Apple Inc. has grow to be a chip powerhouse up to now decade, beating among the semiconductor business’s main firms at their very own recreation

Apple Inc. has grow to be a chip powerhouse up to now decade, beating among the semiconductor business’s main firms at their very own recreation. But the iPhone maker is embarking on its greatest problem to this point because it tries to exchange Qualcomm Inc. mobile modems with its personal design.

Qualcomm slumped greater than 7% to $144.28 on Friday, its steepest decline since June, after Bloomberg reported that Apple kicked off improvement of its personal modem this yr. That response underestimates the duty that confronts Apple in coming years, in response to analysts. Some even questioned whether or not the Cupertino, California-based expertise large can succeed.

“The question is about if and when Apple’s initiative will be successful,” Chris Caso of Raymond James stated. “Apple’s potential for success in developing a leading-edge modem is by no means assured.”

Modems are one of the crucial crucial parts in an iPhone, connecting the gadget to mobile networks so customers can browse the net, entry apps and make telephone calls. Getting this to work easily in all places requires layers of specialised engineering and broad business know-how that takes time to accumulate.

Wireless carriers construct networks in numerous methods, utilizing distinct radio frequencies and ranging tools that should conform to native guidelines. Modems should combine with this various expertise, whereas additionally hopping again onto older wi-fi programs seamlessly. That complexity has elevated with the ever-growing want for information and the technical methods used to ship it.

This requires rigorous area testing. Qualcomm runs labs that replicate the setting that any telephone will expertise wherever on the earth. Its engineers have labored with carriers for many years to tune their programs and ensure all the things works in sync. That data and expertise has acted as a barrier to different firms breaking its stranglehold on this profitable a part of the semiconductor business.

“Notwithstanding Apple’s admittedly considerable semiconductor design expertise, modems are challenging beasts,” Bernstein Research analysts wrote in a word to traders on Friday. “It took them 5-10 years to develop a viable PC processor even with annual iPad iterations, and modems are likely to present a greater challenge.”

Qualcomm has one other essential benefit, in response to Caso of Raymond James. The firm collaborates with the wi-fi business to develop mobile requirements, which regularly helps its chips be first to market with new options. That has stored Qualcomm forward of different potent challengers, together with Samsung Electronics Co., which has developed its personal inner modem however nonetheless makes use of Qualcomm for some Galaxy smartphones, Caso stated.

Still, Apple has taken on highly effective business gamers and overwhelmed them up to now. The firm spent years designing its personal PC processors to exchange Intel Corp. in Macs. It has used its personal most important processors within the iPhone and iPad since 2010 with specs which have lengthy outpaced competing designs. Apple has additionally developed its personal power-management chips and wi-fi chips for location information, headphones and the Apple Watch.

There’s already proof that the modem problem can be tougher, although. Qualcomm’s expertise, significantly for 5G handsets, has been so nicely regarded that Apple settled a wide-ranging patent lawsuit and struck a multi billion-dollar settlement with the San Diego-based chipmaker to get its modems contained in the 5G iPhone 12 vary this yr.

Another indication of the dimensions of the problem comes from a serious acquisition final yr. Apple sometimes doesn’t do giant offers, preferring to construct its personal expertise. But in 2019 the corporate acquired Intel’s modem unit for $1 billion. Johny Srouji, Apple’s senior vice chairman of {hardware} applied sciences, stated this week that the acquisition helped the corporate rapidly construct the group of {hardware} and software program engineers it must develop its personal modem.

In 2018, Apple additionally opened an workplace close to Qualcomm’s San Diego, California headquarters and began recruiting their engineers.

“It could take several years and potentially longer before Apple can transition from using Qualcomm for its complex iPhones,” Mike Walkley, a Canacord Genuity analyst, wrote in a word to traders. “Qualcomm is several years ahead.”

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