Apple Inc. is contemplating launching an Apple Watch with a rugged casing geared toward athletes, hikers and others who use the system in additional extreme environments, in accordance with individuals aware of the matter.
The Cupertino, California-based know-how big has internally mentioned introducing such a Watch variation later in 2021 or 2022 on the earliest, stated the individuals, who requested to not be recognized discussing non-public issues.
This is not less than the second time Apple has mulled a rugged smartwatch. After launching the primary model of the Apple Watch in 2015, the corporate weighed a new mannequin to higher attraction to extreme sports athletes. The present model continues to be fashionable with runners, hikers, and swimmers, and Apple has added a number of sports and activity-tracking options through its annual replace cycle. However, Casio Computer Co. and different watchmakers have seen robust gross sales from sturdier product designs with further safety.
If Apple goes forward this time, the rugged model would be a further mannequin much like how Apple provides a lower-cost choice known as the Apple Watch SE and particular editions co-branded with Nike Inc. and Hermes International. Sometimes dubbed the “Explorer Edition” inside Apple, the product would have the identical performance as a normal Apple Watch however with further impact-resistance and safety within the vein of Casio’s G-Shock watches.
The newest Apple Watch fashions are already water resistant to 50 meters — on the excessive finish for most smartwatches. But Apple might make a new system extra “rugged” by giving it a rubberized exterior that might be helpful for environments the place the present aluminium, titanium and stainless-steel instances may be inclined to break.
Development of the brand new Apple Watch variation might finally be cancelled or delayed, the individuals acquainted the matter stated. An Apple spokeswoman declined to remark.
Apple can also be engaged on new swim-tracking options for the Apple Watch. The firm sometimes launches new fashions in September. Last 12 months, it rolled out the lower-cost Apple Watch SE and added a quicker processor and blood oxygen sensor with the Apple Watch Series 6.
The Apple Watch has turn out to be considered one of Apple’s most vital merchandise, although the corporate doesn’t disclose how a lot income it brings in. The system is a part of the corporate’s wearables, residence and equipment section, which generated gross sales of greater than $30 billion in its final fiscal 12 months. That made it Apple’s most profitable product class moreover the iPhone. Apple had 40% of the smartwatch market within the remaining quarter of 2020, in accordance with Counterpoint analysis.