Apple hires prominent venture capitalist for App Store role

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By: Bloomberg |

December 1, 2020 6:58:30 pm





Until final 12 months, Elman was the vp of product at Robinhood Markets Inc., the wildly well-liked stock-trading app. (Image: Bloomberg)

Apple Inc. employed Josh Elman, a former venture capitalist at Greylock Partners who led early investments in Discord and the precursor to TikTok, to work on the App Store.

Elman’s role will deal with app discovery for prospects, he stated in a press release Monday. He’ll step again from investing and the company boards that he serves on, which incorporates the communications app Discord and the running a blog web site Medium.

Until final 12 months, Elman was the vp of product at Robinhood Markets Inc., the wildly well-liked stock-trading app. His expertise figuring out and investing in apps that later turned hits may assist Apple higher promote software program in its app retailer, which generated nearly $54 billion in income for the corporate in fiscal 2020. Elman’s presence may additionally enhance relationships with builders, which has turn out to be strained during the last 12 months or so.

Two of Elman’s most profitable investments now belong to 2 main Apple agitators. SmartThings, which makes expertise for linked houses, was acquired by Samsung Electronics Co. HouseParty, which develops video games for smartphones, is now owned by Epic Games Inc., the Fortnite maker that’s suing Apple over its guidelines for the App Store.

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