Amitabh Bachchan’s KBC 13 kickstarts campaign, director Nitesh Tiwari unveils first video


Amitabh Bachchan will quickly be again on the small display screen, internet hosting the thirteenth season of Kaun Banega Crorepati. For the final 11 years, advert man-filmmaker Nitish Tiwari has produced a marketing campaign for the sport present each season. On Friday, whereas interacting with reporters, he shared that KBC 13 may have a brief movie as its model video, which might be launched in three components. Titled ‘Sammaan’ (respect), the first half was unveiled by Tiwari throughout a digital interplay.

Shot throughout 5 days in Berchha, Madhya Pradesh, the quick movie stars Peepli Live actor Omkar Das Manikpuri, aside from native abilities. Tiwari revealed that the concept of capturing the movie at an actual village reiterates how Kaun Banega Crorepati resonates with folks from each nook of the nation.

The 2.40-minute quick movie opens with villagers discussing how the college constructing hasn’t been rebuilt for a 12 months as a result of lack of funds. They brainstorm collectively to resolve the disaster — from looting a financial institution, shopping for lottery tickets to creating viral posts on social media, all their efforts fail they usually resolve everybody ought to register for KBC. As luck would have it, Dabba, a employee in a salon, manages to crack the first spherical, earlier than the video ends with the textual content asserting ‘to be continued’. Apart from showcasing real-life points, the first promo makes use of humour to sort out the topic, making it a enjoyable watch.

Talking about making a full-fledged quick movie for KBC 13, Nitesh Tiwari stated that yearly, he and his crew work on creating one thing totally different. This season he and his author Nikhil Mehrotra began with the thought that they needed to ‘break away’ from typical executions. “That was our starting point and allowed us to write better. We believe that KBC is not just a game show. It has become a part of our lives. We thought that the approach cannot be showcased in a few seconds and needed different storytelling. We wanted to make a short film that celebrates the spirit of KBC.”

Director Nitesh Tiwari with actor Omkar Das Manikpuri on the units of KBC 13 quick movie. (Photo: PR)

Responding to’s query on utilizing the ‘aspirational value’ in each marketing campaign, the Dangal director stated, “We have to create emotions that are related. Whatever we do has to be within the DNA of KBC. Aspirations and the show go hand in hand. Every contestant that reaches the hot seat comes with dreams of themselves, their loved ones or even community and society. Kaun Banega Crorepati comes with the thought that if you believe you can do it, you definitely can.”

While host Amitabh Bachchan is but to see the whole quick movie, Nitesh Tiwari stated that he actually preferred the script. “He has seen the first part. It’s always a compliment to get a shabaashi from Mr Bachchaan. He did like it,” Tiwari concluded.

Kaun Banega Crorepati 13 will go on air principally within the final week of August.


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