Amazon Prime Video on Wednesday introduced it was venturing into movie manufacturing with Akshay Kumar’s action-adventure drama Ram Setu, touted as a narrative rooted in “Indian culture and historical heritage”. This is the primary main announcement by the OTT main after it confronted a number of circumstances and trolling for its present Tandav, which was criticised for “hurting sentiments.”
Akshay Kumar introduced Ram Setu final Diwali with a poster of him standing in opposition to the backdrop of Lord Ram. The actor is seen in a dishevelled look with a saffron scarf round his neck. The actor had then stated that Ram Setu can be “a bridge between generations past, present and future.” The movie, additionally starring Jacqueline Fernandez and Nushrratt Bharuccha, might be directed by Abhishek Sharma, who has beforehand helmed movies like Tere Bin Lade, The Zoya Factor and the a lot current Manoj Bajpayee-Diljit Dosanjh starrer Suraj Pe Mangal Bhari.
The workforce will start capturing for Ram Setu in Ayodhya, Uttar Pradesh quickly. Amazon Prime Video joins producer Abundantia Entertainment, Lyca Productions and Akshay Kumar’s Cape of Good Films. Following Ram Setu’s theatrical launch, it should stream on Amazon Prime Video.
Ram Setu is a continuation of Amazon Prime Video’s try to inform tales which might be entrenched in Indian soil, stated Vijay Subramanium, Director and Head, Content, Amazon Prime Video India.
“At Amazon Prime Video, every decision we take is from a customer-first perspective. Stories that are entrenched in Indian soil have often found an audience not only in India but across the world, and we are delighted to further take a step into co-producing by collaborating with a film that highlights our Indian heritage,” Vijay Subramanium stated in a press release.
While Akshay Kumar stated that Ram Setu represents India’s ethical and social material and he’s excited to inform its story on each the and the small display. “The story of Ram Setu is one which has at all times intrigued and impressed me: it represents energy, bravery and love, and uniquely Indian values which have shaped the ethical and social material of our nice nation. Ram Setu is a bridge between generations previous, current and future.
“I look forward to telling the story of a significant part of Indian heritage, especially for the youth and I am happy that, with Amazon Prime Video, the story will cut across geographies and strike a chord with viewers across the world,” stated the Kesari star.
Amazon Prime Video discovered itself amid controversy in January over the discharge of its political drama Tandav, starring Saif Ali Khan, Dimple Kapadia and Sunil Grover in pivotal elements. Despite present creator Ali Abbas Zafar providing a public apology for allegedly hurting folks’s sentiments, the controversy refused to die down.
It prompted Information and Broadcasting Ministry’s intervention, following which the makers made adjustments to the present. On January 19, an FIR was lodged in opposition to Amazon Prime Video India head Aparna Purohit in Greater Noida, Uttar Pradesh over a criticism citing that Tandav had denigrated Hindu deities. Early March, Amazon Prime Video issued a public apology for “objectionable” scenes in Tandav. Finally, on March 5, the Supreme Court granted Purohit safety from arrest.