Amazon agrees to acquire Wondery in deeper push into podcasting

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Amazon.com Inc agreed to acquire podcasting firm Wondery, because the dominant audiobook purveyor strikes to strengthen in one other sound-based medium.

“This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve,” the Seattle-based retail and media large stated in a press release Wednesday. Financial phrases weren’t disclosed.

Bloomberg News first reported in September that Wondery was exploring a sale, and the Wall Street Journal stated earlier this month that Amazon was in the lead at a valuation of round $300 million. Apple Inc and Sony Music Entertainment every held talks about doubtlessly buying the corporate, which produces exhibits corresponding to “Dirty John” and “Dr Death.” The podcasting agency had sought a worth of $300 million to $400 million, folks aware of the matter have stated.

Amazon, which started as a web-based vendor of books, already has a dominant place in audiobooks via its Audible division, and launched podcasts in September. The firm has commissioned applications from best-selling authors and celebrities, rising as one of many greatest backers of authentic audio exhibits.

Though Spotify Technology SA has been probably the most aggressive purchaser of podcasting firms over the past two years, the Swedish audio large determined not to bid on Wondery.

Wondery is capitalizing on a wave of offers in the podcasting trade. Spotify spent lots of of thousands and thousands in the previous couple years, snapping up firms like Ringer and Gimlet Media, whereas Sirius XM Holdings Inc. acquired Stitcher.

Founded in 2016 by former TV govt Hernan Lopez, Wondery has produced a few of the hottest podcasts over the previous few years. Revenue is predicted to exceed $40 million in 2020, an individual aware of the matter has stated.

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